Here are (paraphrased from my scribbles) some of the descriptions and metaphors the different speakers at ARE 2010 gave that really stood out for me.
Bruce Sterling: AR is at 9am - not the dawn, but the start of the work day. AR makers need to become “experience designers”. AR can bring “enlightenment”.
Metaio: AR is in danger of becoming the second second-life. It’s hard to make money off AR if you don’t own valuable data.
Layar: AR is the new mass medium, right now it’s what the web was in 1994 -> potential. Experience Economy.
Daniel Wagner: AR is a UI, and often the UI is bad.
Tish Shute: AR is a zero-click interface [to the world].
Will Wright: AR is a little delusional. AR might be better described as “Blended Reality”. AR is us trying to be psychic.
Gene Becker: AR is experience design for pervasive computing.
Mike Liebold: AR s a focal-plane view of the web.
Jesse Schell: We look out at the world through imagination - we’re not augmenting reality, we’re not even really augmenting “seeing”, we’re augmented imagination.
