Jonsi is playing Flow Festival here in Helsinki later in the summer - I’m really excited to see him, and I fervently hope they bring the whole set shown here.  There’s lots of talk about “AR experiences” nowadays, and this is a first step.  It’s very exciting to have artists making commercial art with AR: the technology is maturing into a useful medium.  They clearly had wonderful intention: they say “magical”, “exciting”, “hybrid”, “theatrical”, “woven into the fabric of the show”, “the whole stage is a canvas” - these are the artistic strengths of AR - and they seem to have delivered - the execution looks stunning.

Obviously this is all projective but, for me, this is exactly what an AR experience should be like - situated, spatial, playful, narrative.  This is a great start, and mobile or wearable AR will only be even more participative, and more engaging.  Here’s to more AR art!